Fable & Mane is committed to clean and conscious formulas that are 100% vegan and cruelty-free for a beautiful mane, mind, and world. We set ourselves apart by working with only the best fragrance houses to develop safe formulas with a combination of natural and synthetic ingredients. False advertising has led us to believe that natural is less toxic than synthetic fragrances, while it is in fact the opposite. Many natural ingredients have chemicals, which may become toxic allergens when applied to the skin. In addition, the land required to harvest the raw material is not a long-term sustainable solution, so we try to avoid using only natural ingredients. It also gives our Parisian nose the creative freedom to use non-animal-derived ingredients such as synthetic musk, developing a unique and memorable scent for a long-lasting experience without being overpowering. Finding this balance is key for our products to function in harmony. Our scents are designed to transport the wearer to a divine place. We respectfully comply with the IFRA standards of safe ingredients, while always reviewing developments in the fine fragrance that can awaken our senses.